The 2022 FIFA World Cup has created a huge buzz in India as fans from across the state poured their time and emotions into their favorite teams and players, all of which would not have been possible without the coverage fluid on the Sports18 and JioCinema platforms. Viacom18 Sports has ensured that Indian fans watch the mega carnival of sports with all the necessary ingredients. They had a world-class studio graced with an All-Star roster of World Cup heroes including Wayne Rooney, Luis Figo, Robert Pires, Gilberto Silva and Sol Campbell.
Fans were delighted to see their favorite stars like Rooney and Figo sharing their opinions on football throughout the tournament. Megastars from around the world of football shared their views in pre-, mid-match and post-match shows that made the FIFA World Cup even more interesting and insightful for many fans.
Through this vast medium, Viacom18 Sports has produced a series of content with Mahindra celebrating the unsung heroes of football in India. They have ensured that Indian football fans know more about the untold stories and heroes of Indian football that have not received much attention. The fans joined these stories as they want the Indian team to reach the world football stage and play the FIFA World Cup in the future.
They have also teamed up with Snap Inc. to provide users with a never-before-seen voice-activated AR lens.
It all worked in favor of Viacom18 Sports as the 2022 centerpiece even turned out to be the most engaged and watched FIFA World Cup in India.
Viacom18 Sports attracted over 50 brands from e-commerce, banking, financial services, automotive, fashion, hospitality and fintech to join them and showcase the mega FIFA World Cup Indian sports fans.
The event’s strong digital audience was supported by wide availability on multiple OEM and CTV platforms such as Jio STB, Apple TV, Amazon Firestick, Sony, Samsung, LG and Xiaomi, among others. CTV viewers watched the world’s most prestigious football tournament in 4K UHD for the very first time via JioCinema.
“It demonstrates the power of digital and the preference of viewers and fans to consume their favorite events, who will now see Paris Saint-Germain teammates and FIFA World Cup winner Kylian Mbappe and Cup winner FIFA World Cup and Ballon d’Or Lionel Messi join forces in Ligue 1.
Following the conclusion of the 2022 FIFA World Cup, Viacom18 Sports will now bring club football back into action with World Cup stars including Lionel Messi and Kylian Mbappe all set to return to action with Ligue1.
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