Cossette designed and developed the latest communication campaign for Intact Insurance. Driven by a new creative platform, the initiative aims to elevate the brand’s message and promote its leading role in the insurance world.
In a humorous tone, the campaign features Patrick Huard in various situations of daily life. Taking his role as spokesperson to heart, he decides to watch over all consumers, even those who are not customers ofIntact Insurance. He can thus embody the mission ofIntact Insuranceor to always be at the side of its customers in order to offer them a personalized service where people come first.
“As part of this initiative, we wanted to propel our collaboration with Patrick Huard at a higher level, taking full advantage of his talent and his added value as a leading artist in Quebec. In addition to positioning him at the heart of the action, the scenarios developed stick more closely to his personality by emphasizing the closeness and connection he has shared with the public for decades,” says Humberto ValenciaVice President, Marketing, Customer Experience and Data Marketing at Intact Insurance.
“By addressing people who are not insured with Intact Insurancewe manage to create situations where we would not expect to see Patrick Huard as well as to talk about insurance without going through the classic claims. This creative approach marks a paradigm shift in how the brand communicates with its audience,” adds Patrick Michaudcreative director at Cossette.
Advertising messages are available on television, on the radio, on the web and on billboards. The offense also includes internal and corporate communications tactics.
Advertiser: Intact Insurance
Clients: Marie-Chantal Hebert, Joanie Charest, Martine Bouthillier, Laetitia Sorribes, Humberto Valencia, Anne Fortin
Agency : Cossette
Creation: Anne-Claude Chenier, Patrick Michaud, Marc-André Vigneault, Christian Jomphe
Strategy : David Thomas
Product : Benoit Chapelier, Mario Deschambault, Marie Demeire, Isabelle Tremblay
Agency output: Seventh
Electronic Production: Emilie Meunier
Print and digital production: Mario Levesque, Nathalie Boucher, Vickie Rousseau
Media agency: PHD Montreal
Production house : Rodeo Production
Achievement : Francois St-Amant
Post production: RodeoFX
His : The major