Meta and other tech giants create a meta-standards body, without Apple

Meta, Microsoft, and other tech giants embarking on building the emerging concept of metaverses have formed a group, the Metaverse Standards Forum, to foster the development of industry standards that would make nascent digital enterprise worlds compatible with each other. .

Virtual reality (VR) became known to the general public during the 2000s, thanks in particular to Second Life (a software that allows its users to embody virtual characters in a world created by the residents themselves), a second virtual world in which it is possible to recreate all the components that characterize the first world, using avatars. Favored as for virtual reality by the generalization of smartphones and tablets, augmented reality (AR) has made itself known for some thanks to Pokémon GO.

Parties interested in the Metaverse Project have announced that they have formed the Metaverse Standards Forum. Meta is naturally a founding member, and big names in technology like Adobe, Microsoft and Nvidia are too. However, the participation of Apple and Google is lacking.

Apple’s non-participation in this project comes as a surprise to many. While analysts expected Apple to become a dominant player in the metaverse race with the launch of a mixed reality headset this year or next. Gaming companies Roblox and Niantic are also not among the forum participants, nor are emerging cryptocurrency-based metaverse platforms like The Sandbox or Decentraland.

In a report published in 2018 and entitled: Augmented and Virtual Reality in Operations: A guide for investment, Capgemini Research Institute demonstrated that companies take advantage of augmented reality and virtual reality. Following this study carried out on more than 700 managers involved in the AR/VR strategies of their organization and working in the sectors of automotive, industry and energy, the report had revealed that 82% of companies having implemented reality technologies augmented reality and virtual reality have achieved results that meet and even exceed their expectations.

For years there have been reports of possible virtual reality or augmented reality hardware from Apple. According to a source close to Apple, Apple is working on an ultra high-end and expensive VR headset that could be released this year. Apple has yet to publicly acknowledge its headset project, although it has given its board a preview of the product.

Earlier this year, Apple expressed its lack of interest in the metaverse idea proposed by Mark Zuckerberg. I’ve been told quite directly that the idea of ​​a completely virtual world where users can escape however they can in the Meta, Platforms/Facebook vision of the future, is out of Apple’s reach, wrote Mark Gurman. He went on to say that Apple wanted the headset to be used for outbursts of gaming, communication and content consumption rather than long VR excursions like the ones Meta seems to want to bring to the world.

Beyond its unannounced (but much-discussed) AR headset reportedly in development, CEO Tim Cook said Apple’s role in the metaverse market is a big question during the earnings conference call. of Apple’s first quarter of 2022 in January.

We are always exploring new and emerging technologies….currently, we have over 14,000 AR Kit apps in the App Store, which deliver amazing AR experiences to millions of people today today, Cook said when asked about Apple’s metaverse plans. We see a lot of potential in this space and are investing accordingly.

Google meanwhile has been associated with its own augmented reality headset. And augmented reality is a touted feature of various Google products, from Pixel phones to software. Google also joined the VR Standards Initiative in 2016, alongside Facebook’s Oculus VR brand at the time. The initiative was spearheaded by The Kronos Group, a non-profit organization focused on emerging technologies that also hosts The Metaverse Standards Forum.

The new group offers free and open membership, so both companies could join the metaverse forum eventually. However, given the many questions that arise about the metaverse and also the fact that Meta is adamant about using a term that is synonymous with its own brand, this could be the reason for Google and Apple’s absence. .

According to the forum announcement, these organizations will not be able to participate in pragmatic, action-oriented projects, such as implementation prototyping, hackathons, plugfests, and open source tools to accelerate testing and adoption. metaverse standards. The group also said it would work to develop consistent terminology and “deployment guidelines”. The focus of the group will vary by member, but potential topics offered are assets and 3D rendering, human interface and interaction paradigms, such as AR and VR, user-created content , avatars, identity management, privacy and financial transactions .

Source: Metaverse Standards Forum

And you?

What is your opinion on the Metaverse Standards Forum project?

What do you think of the attitude of Apple and Google who are not members of this forum?

What do you think of metavers in general? Is it really necessary today?

See as well :

Apple reportedly isn’t interested in Mark Zuckerberg’s metaverse idea and won’t be involved, despite plans to release its own mixed-reality headset.

Sales of virtual reality (VR) and augmented reality (AR) products are expected to increase tenfold by 2025, surpassing $100 million for XR headset shipments

Virtual reality: Apple’s VR headset could cost $3,000, feature 8K screens and more than a dozen cameras

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