Ledger enters the NFT market
During the conference Ledger Op3n in New York, the leader in hardware wallets made several announcements, one of which concerns the non-fungible tokens (NFT):
During our Ledger Op3n event in NYC, we made important announcements regarding Web3 education, NFTs, hardware and more, all with the goal of making your Web3 experience more secure.
Read through all the exciting announcements here: https://t.co/fs6vfy8XCv pic.twitter.com/wksDu7JbX8
— Ledger (@Ledger) June 22, 2022
Indeed, the company launches Ledger Market, a new marketplace dedicated to NFTs. The company argues that it has built this platform in line with its two essential values: self-guard and security.
As for self-custody, Ledger emphasizes the importance of this practice. It illustrates this with the latest events in the ecosystem, of which the freezing of assets on Celsius is the perfect example. This is why Ledger Market will allow a real control of its NFTsfrom the mint stage to storage.
Regarding the security dimension, Ledger believes that this is left behind by market leaders. The company notes that the priority is rather focused on the comfort of use:
“When it comes to NFTs, convenience currently trumps security and scams are everywhere. NFT brands and artists have no choice but to comply with major marketplaces with weak security standards. »
If the user experience is important, we must not forget that the lure of profit in our ecosystem brings regularly to hacks or some phishing attempts.
On the other hand, Ledger also claims that 98.2% of NFTs present on OpenSea never received an offer. Thus, it intends to offer an accessible environment also for beginners to give everyone a chance.
If there is currently no release date, Ledger has nevertheless unveiled a presentation video as well as the possibility of registering on a waiting list:
This list offers a chance to be able to mint a “Genesis Edition” NFT, giving access to exclusive collaborations, eligibility for airdrops and the possibility of receiving a limited edition Nano X.
👉 To go further – Find our guide on best practices to limit the risk of hack
“Ledger Enterprise Create”, an NFT solution for professionals
Still on the subject of NFTs, Ledger presented its new product: Enterprise Create. This novelty consists of a platform suitable for professionals. This offers all the necessary tools for a company wishing to implement an NFT solution.
Thereby the whole production chain is taken care of, it goes from the writing of the smart contracts until the final distribution to the customer. In any case, it is in this way that Alex Zinder, a manager of the company, presents this new platform:
“Whether you are an artist […] or a major global brand […] Enterprise Create is the only fully secure end-to-end solution to help scale your Web3 operations. »
The focus on education
Earlier this year, Ledger announced a partnership with The Sandbox (SAND) to promote Web3 education. At its conference in New York, the company gave additional details on this subject by presenting “Ledger Quest”.
That consists of an educational platformdirectly integrated into the metaverse of The Sandbox, allowing to learn through mini-games. Many Web 3.0 concepts are covered and the different missions allow you to win exclusive NFTs called Proof of Knowlegde (PoK) or proof of knowledge.
As of September, this concept will extend to partnerships with different projects. We already know that this includes for example the Cool Cats collection as well as the ApeCoin (APE) community.
All these announcements show that the French unicorn has been able to diversify intelligently and is becoming more than ever a reference actor in the ecosystem. According to its CEO, Pascal Gauthier, the company would also secure more than 20% of the total capitalization of cryptocurrencies. Despite the crisis, Ledger is therefore, more than ever, looking to the future.
👉 Related – Ledger and Cathay Innovation Launch $110M Web3 Fund
Sources: Ledger Market, Ledger Quest
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