Lazertouch technology lands on PUMA’s Future Z 1.3

PUMA revisits its Future Z by integrating kangaroo leather with laser engravings, a process that the German brand has already done in the past.

PUMA once again demonstrates its know-how. The German brand is deploying its innovation at the end of the season lazertouch (new generation) which makes it possible to integrate leather into the football boot embodied by Neymar, Luis Suarez and Ederson.

What is Lazertouch technology?

The idea of ​​mixing leather and current technologies is obviously nothing new. Before PUMA and its product line lazertouch, it was Nike that launched this principle in 2015. At the time, the Swoosh brand made a daring but profitable bet. Like Nike’s Tech Craft technology a few years ago, the technology ” lazertouch » by PUMA allows leather to be integrated into the shoe as well.
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PUMA Future 1.3 “Lazertouch”

puma future 1.3 lazertouch

While football boots were historically designed with kangaroo leather before switching to the synthetic era, this alternative is ideal for players looking for comfort and optimal ball touch while having a pair up to date with a unique look.

Here, on this Future Z, the toe of the shoe is made of leather. On this part of the shoe, laser engravings appear directly in the leather. The engravings have been thought out and placed in strategic places. This allows the leather to increase the classic ball feel and control properties.

puma future 1.3 lazertouch

Everything is imagined on a black base with the inscription “FUTURE Z LAZERTOUCH” and the PUMA logo on the heel in gold for a refined finish. The front of the sole is white gradually fading to black as it approaches the heel. This gives a little more color to the pair which is very sober.

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