At any time of the day, nearly three million people are simultaneously playing Fortnite. According to its developer, Epic Games, the video game had a total of 350 million registered accounts in 2020.
Users can level up by opening chests, obtaining “skins”, weapons or powers, obtaining crowns or eliminating other players. Frequent players earn experience points, and they can also earn victories by purchasing items offered in the game itself.
The world of video games generates around 150 billion euros in revenue per year, according to the American consulting firm Newzoo. This number exceeds that of the film and music industries combined, and it continues to grow. The business isn’t just profitable for the big promoters: Outer Markets sell Falcon Suits, Bows, Knives, Screws, Powers, Virtues, Keys and Trunks – and Accounts.
Javier Collado, 26, entered the business where everything is virtual except cash (although some operations use cryptocurrency). He has played video games all his life. His friends are players from other parts of the world whom he has never met in person. One of them told him that he could make his hobby profitable there: create accounts, play and level up, then resell them to other players. He was attracted by the idea of making a profit. He has now sold over a thousand accounts. He doesn’t consider it a business, since he spends the profits on paying for his aviation education and flying the hours he needs to become a professional pilot. But thanks to his hobby, he now earns a salary that fluctuates “between €1,200 and €1,500 per month”, he specifies.
It all started with one account. He played the game “morning till night” for a week, and he had it ready to sell. He repeated the maneuver about 20 more times. The account that earned him the most money earned €300. In his best months, after Christmas, which is one of the most popular times for his services, he earned €3,000. (Platforms that facilitate buying and selling keep between 15% and 20% of the revenue.) Collado has a tax advisor, does its declarations and pays the taxes.
After his first foray into the business, he saw that it took a long time. He had made a reputation with players, and he became above all an intermediary: he buys accounts in bulk and then resells them, using his reputation and the valuation of his previous buyers. This notoriety allows him to acquire accounts from one to three euros and resell them for around 20 euros after having verified them and, in some cases, played to raise the level. “I try to make sure that nothing can cause problems for people who buy. I take my share of responsibility and I want the experience to be fruitful for everyone,” he says, explaining that there are hackers who steal and resell accounts.
The motivation is clear: “Games are competitive systems. You go up and down levels. There are people who want to skip the time it takes to invest in the first levels, or others who, after years of experience, get stuck at one level and want to climb another way, “he explains. -he. Advancing in this direction is frowned upon, but several online pages serve as platforms for sellers and buyers, even managing guarantee systems. Some of them even withhold payment for several weeks until the buyer checks that everything is in order and that the purchase matches the offer.
Collado is confident that game owners are aware of these pages. The account market generates more interest in playing, more motivation for those who start a new account thinking they can improve, and more incentives.
Anyone can join the company, Javier Collado knows that. But he is not afraid of losing his market share: users are very competitive, and they generally seek account resellers who offer them guarantees or who, like him, specialize in certain games.