In the United States, there is not the same interest in tropical and exotic fruits as in Europe at this time of year. “Our European business is extremely busy until Christmas, but we don’t see this happening in the US,” says Melissa Hartmann de Barros of HLB Specialties. In the United States, tropical and exotic fruits are not part of Christmas traditions, as they are in Europe, where we like to add colorful elements to the plate. But papaya is an ideal fruit to add to a rich feast. “Papaya contains the enzyme papain, which helps break down proteins and therefore aids digestion.”
Increasing demand in January
In the United States, interest in tropical and exotic fruits increases in January. “People like to have a healthy start to the year, and eating tropical and exotic fruits is part of their New Year’s resolutions.” Papaya is packed with essential nutrients and is particularly rich in vitamin C. Hartmann de Barros adds that “many retailers are taking the opportunity to run diet-focused campaigns with products such as papaya and organic ginger, which are often a must-have ingredient for the health-conscious. »
The Lunar New Year will give an extra boost to consumption. This holiday is celebrated on January 22, and in keeping with tradition, many Asians tend to buy tropical and exotic fruits as gifts. “We are seeing an increase in demand for Brazilian papayas as we approach the Lunar New Year,” comments Hartmann de Barros. “This is a smaller papaya variety and comes in 8 pound boxes that are suitable for gift giving. »
Gift box with Brazilian papayas.
In addition to Brazilian papayas, HLB Specialties typically sees an increase in dragon fruit and mangosteen orders as the Lunar New Year approaches and beyond.
For more information :
Melissa Hartmann de Barros
Such. : (+1) 954-475-8808