Deloitte: Bitcoin in the pockets of its clients? The initiative supported by NYDIG

Bitcoin’s Rise Continues – The consulting company Deloitte wants to bring in Bitcoin (BTC) in the business of its clients. In this context, it collaborates with the New York Digital Investment Group (NYDIG). Cryptocurrency adoption is thus gaining significant support in the midst of a bear market.

BTC in banking thanks to Deloitte and NYDIG

Deloitte announced, in a press release dated June 21, 2022, the conclusion of a partnership with the NYDIG. This collaboration aims to help companies of different sizes integrate the digital assets in their activities.

More specifically, it allows the customers of these 2 companies to benefit from strategic assistance for the adoption and deployment of new products related to bitcoin.

Deloitte and NYDIG thus support companies in theintegration cryptocurrency in different areas of activityas :

  • banking services;
  • Loyalty and reward programs;
  • Employee benefits;

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Bitcoin: the future of banks or an asset with no future?

This type of partnership bring back into question current apocalyptic predictions that simply predict a Bitcoin falling to zero, and the very disappearance of all cryptocurrencies. I have to say that the bear market provides a favorable context for the dissemination of these ideas.

Indeed, Bitcoin critics are currently reveling in the return of the cryptocurrency price at $20,000. They also support their anti-cryptos theses by evoking the waves of layoffs within major crypto companies, such as Coinbasewhere the difficulties faced by Celsius.

In fact, the adoption of cryptocurrencies continues to grow structurally, regardless of cyclical bear markets. And Deloitte and the NYDG are contributing to this growing adoption of cryptocurrencies, helping their clients embrace them.

The perceptions of the leaders of these 2 companies on the sector therefore contrast with those of the prophets of bad omen.

For Richard Rosenthal, partner at Deloitte & Touche, digital assets are one of the major elements of the future of financial services. Given these challenges, the consulting firm now helps its clients to engage in these new assets. “in a regulated and compliant manner”.

This initiative by Deloitte and the NYDG goes against the grain disaster scenarios on the future of Bitcoin and cryptocurrencies. She probably reassures, just like these encouraging data from Blockware Intelligencecryptophiles who focus on the fundamentals.

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