CNP Assurances wins a Com-ent prize for its viral videos

On 11 May, CNP Assurances won the Com-ent d’argent award for external digital communication for its series of videos called: “En gros”. For these videos, the group teamed up with Konbini and comedian Baptiste Lecaplain to make the words of insurance accessible to as many people as possible. While 25% of 18-34 year olds say they “completely understand nothing about their insurance contract” (according to a study conducted by YouGov in 2019 for lecomparateurassurance.com), CNP Assurances has decided to talk about insurance differently, by translating with humor the most technical terms of contracts. Accompanied by the communication agency The Good Company and in association with Konbini, the group published two videos of a few minutes each bringing together Florent, insurance expert, and Baptiste Lecaplain, actor and comedian. The latter humorously translates Florent’s technical discourse on subjects such as life insurance, contracts, beneficiaries, taxation, etc.

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