Bitget, one of the world’s largest cryptocurrency exchanges, has announced a series of marketing campaigns featuring Lionel Messi. To celebrate the 2022 World Cup, Bitget has unveiled a video in collaboration with the Argentine football legend. With $20 million invested in promotions and rewards, Bitget aims to provide users with attractive rewards while helping to improve public sentiment and confidence in the cryptocurrency industry.
Bitget announced its partnership with Lionel Messi during its advertising campaign ” Perfect 10 in late October, received an enthusiastic reception from the general public, the Bitget community and partners. The platform subsequently launched a marketing campaign titled ” Make it count during the 2022 World Cup period with a new video and a series of impressive marketing plans.
To share with users its enthusiasm for football, Bitget has organized competitions and activities with the theme of the World Cup. The reward that can be won could e.g. be a football shirt signed by Messi and one million BGB. In continuation of the FIFA World Cup theme, Bitget also hosts a semi-annual derivatives tournament, KCGI, with a prize pool of up to 100 bitcoins (BTC) and consisting of very popular fan tokens. The excitement generated by the World Cup helps facilitate the connection between the crypto universe and the sports world. With this in mind, Bitget is actively working to help reassure investors while also benefiting users from various initiatives.
Five-time World Cup participant and seven-time Ballon d’Or winner Leo Messi says: I would like to thank Bitget for bringing me into the world of cryptocurrency trading with such an exciting promotion. I like the concept of the video” Make it count“, which is about having a vision and sticking to it in order to chart a new course in the industry. It is important that everyone invests responsibly in protecting themselves, and it is reassuring to see that Bitget takes this seriously by implementing a number of protection initiatives. »
Gracy Chen, CEO of Bitget, comments: “ Bitget is committed to the future of cryptocurrencies and Web3. The bear market does not prevent us from continuing to achieve our goal of becoming one of the top three cryptocurrency platforms in the world within three to five years. Due to the collapse of a few cryptocurrency giants this year, consumer confidence has dropped a lot, which is why we are stepping up our efforts on both product and marketing to show our dedication to establishing the best social trading experiences for our users. »
” Partnering with GOAT inspires us to give our best, and the World Cup is the perfect time to remind us of the importance of training hard, building selflessly, to shine when the time comes. We want to honor the spirit of football in the world of cryptocurrencies, and we are ready to continue investing in the ecosystem even when times are tough. “, she adds.
Earlier this month, Bitget implemented a few initiatives to build trust and demonstrate credibility with consumers, including the launch of a $5 million capitalization fund and increasing the amount of its protection fund to $300 million. . The platform also announced the expansion of its global strategy with an entity registered in the Seychelles, as well as the adjustment of its employment plan, aiming for a team of 1,200 members by the end of the first quarter of 2023.
Established in 2018, Bitget is a top five cryptocurrency exchange in the world. As its main functionality, Bitget offers innovative products and social trading services, thus offering its services today to more than 8 million users in over a hundred countries around the world.
True to his philosophy Better trade, better life Bitget is committed to providing comprehensive and secure trading solutions to users worldwide. The platform aims to increase the global adoption of cryptocurrencies by collaborating with recognized partners, including the already mentioned Lionel Messi, the mythical Juventus in Turin, as well as in e-sports with PGL Major and the huge organization TeamSpirit.
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