Aramis Group takes over Cazoo Trading Italy

The French specialist in the online trade of used cars, Aramis Group, has completed the acquisition of Cazoo’s activities in Italy. This resulted in a subsidiary called Brumbrum, named after the former unit, which was acquired at the start of 2022 by the British.

Cazoo exits Italy by selling its activities to Aramis Group.

Cazoo leaves Italy. On Tuesday, November 1, 2022, the British group specializing in the online sale of used cars formalized the sale of its activities in the transalpine market to its competitor, Aramis Group, for an amount that has not been disclosed.

The subsidiary Stellantis takes over all of Cazoo Trading Italy. Without delay, this new branch of the Aramis Group universe will be renamed Brumbrum, after the name of the company, which at the beginning of 2022 was taken over by the ambitious Briton, who is then on his way to conquer Europe.

On paper, Aramis Group completes a major operation with this transaction to be included in Cazoo’s plan to withdraw from continental Europe. The Italian used vehicle platform sells around 1,600 units to private individuals per year and generates around €30 million in revenue. The French group is therefore entering the Italian market through the front door and at a lower price.

also read : Aramis increases its capacity for refurbishing used cars

The calendar is also favorable for the company to Guillaume Paoli and Nicolas Chartier. Indeed, it should be recalled that Stellantis has launched a plan for the partial conversion of the Fiat factory in Mirafiori (near Turin), in particular with the aim of acquiring a strong capacity for the restoration of used cars. A structure like Brumbrum will be able to benefit from it.

As for Cazoo, the speed with which this sale ended allows the unicorn to leave Italy before the end of the year, saving what can still be saved on the financial balance sheet. It now remains to be seen which scenario will be adopted in each of the other countries, namely France, Germany and Spain.

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