Apple: creation of a first union in a store in the United States

The movement to create unions is spreading in the major American groups. After Starbucks and Amazon, the union movement won Apple on Saturday with the historic victory of a union in an American Apple Store, a first for the Apple brand. Of the 110 employees at the store in Towson, a suburb of Baltimore, Maryland, 65 voted in favor and 33 against, according to the tally broadcast live by the federal agency responsible for supervising the poll. .

“We did it Towson! We won ! Thank you to everyone who worked hard and supported us! “Reacted AppleCORE (Coalition of Apple Distribution Employees), as the employees who led the campaign called themselves. “Today we are celebrating with the association of machinists. Tomorrow we will continue the mobilization,” they added. AppleCORE members campaigned with the IAM (International Association of Machinists) union. They demand a voice in deciding salaries, hours and safety measures.

Saturday’s result means that the employees of this store, who had been called to vote since Wednesday, should create their branch within IAM, once the federal agency has certified the results. The victory echoes that of an Amazon warehouse in New York in April, another technology group that has tried, in vain, to counter efforts to organize. It wasn’t the first Apple Store to try to unionize, but it was the first attempt that resulted in a vote.

The management did not want an intermediary with the employees

Apple’s director of distribution and human resources, Deirdre O’Brien, visited the store in May to address employees. “It’s your right to join a union, but it’s also your right not to join a union,” she told them, according to an audio clip broadcast by the Vice website. She assured that the presence of an intermediary would complicate the relationship between Apple and its employees. “I am concerned that an organization finds itself in the middle of our relationship, an organization that does not have a deep understanding of Apple and our business. And above all, an organization which in my opinion does not share our commitment to you”.

The Californian group declined to comment on the news. The IAM union denounced, upstream, attempts to discourage employees from voting “yes” to unionization. In a video made by pro-union outlet More Perfect Union, AppleCORE activists expressed their “disgust” at meetings that appeared designed to deter them. “We were told Apple Provides Many Benefits You Should Be Thankful Fors”, says one of them.

The demand for a collective agreement

“I applaud the courage shown by the members of CORE (…) to achieve this historic victory,” commented Robert Martinez, President of IAM International. “They made a huge sacrifice for millions of Apple employees across the country, all of whom watched this election,” he continued, saying the vote is a sign of the growing demand for unions in the country. Apple stores and other industries. He also called on Tim Cook, the boss of the iPhone maker, to respect the result and quickly adopt a collective agreement with the new union branch.

On the decline for several decades, the unions have won several symbolic victories in the United States in recent months, starting with the explicit support of President Joe Biden. The creation of the first union in a Starbucks coffee shop directly managed by the chain in the United States in December generated enthusiasm as employees, often young and educated, mobilized in non-governmental organizations, universities, museums, media.

At Amazon, the employees of a New York warehouse created a surprise in early April by voting by majority in favor of the creation of a union, a first for the group in the United States. But this isolated victory (after two failures in Alabama and before another failure in a sorting center in New York) has so far not translated into substantive negotiations. The company asked for the cancellation of this result and the organization of a second vote, on the grounds in particular that the union would have, in its opinion, intimidated the employees to encourage them to vote “yes”.

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